Superfluities Redux

On culture and theatre, by George Hunka

A new journal for theatre minima and organum posts exclusively can now be found here.

Thursday, 01 May 2008

The Greasy Wheels of Impact

At the Guardian (UK) today, I write about a recent study of arts presenters' impacts on the audiences they serve. I conclude:

Neither a work of art nor a marketing study exists in a vacuum, of course. While the authors believe that the study's impact scores "should not be used as a means of evaluating or comparing artists or the worthiness of their performances," Wolf and Novak hope that the information "might be used by presenters in understanding the consequences of their programming choices and reaching higher levels of effectiveness in their work." It's naive, though, to think that ultimately programmers and curators, in a time of shrinking support for the arts, may not accept and reject work for their seasons based upon the narrow "impact constructs" that WolfBrown defines.

Well, that's one of my conclusions, anyway. Read the whole thing here.

Posted at 11.36 am in /Guardian

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