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Thursday, 01 May 2008
The Greasy Wheels of Impact
At the Guardian (UK) today, I write about a recent study of arts presenters' impacts
on the audiences they serve. I conclude:
Neither a work of art nor a marketing study exists in a vacuum, of
course. While the authors believe that the study's impact scores "should
not be used as a means of evaluating or comparing artists or the
worthiness of their performances," Wolf and Novak hope that the
information "might be used by presenters in understanding the consequences
of their programming choices and reaching higher levels of effectiveness
in their work." It's naive, though, to think that ultimately programmers
and curators, in a time of shrinking support for the arts, may not accept
and reject work for their seasons based upon the narrow "impact
constructs" that WolfBrown defines.
Well, that's one of my conclusions, anyway. Read the whole thing here.
Posted at 11.36 am in /Guardian
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