In the spring of 1981, the first issue of Weirdo rolled off the Last Gasp presses. The brainchild of R. Crumb, its editor for the first nine of its 27 quarterly issues, Weirdo was an attempt to revive the graphic/comic humor style of Harvey Kurtzman’s MAD magazine and similar publications of the 1950s and 1960s. Until 1990 (and a special, final issue in 1993), Weirdo published and distributed the later work of the groundbreaking underground cartoonists of the previous few decades and the early work of the newly burgeoning alternative comics movement. It was a long and successful run for a humor magazine in that period; National Lampoon‘s heyday ended about the time its founding editors departed in 1975, after only five years; Spy magazine similarly foundered after the first five years of its debut. Weirdo managed to struggle on through almost a decade, and it was fondly remembered after it closed up shop. Now Jon B. Cooke has collected those fond memories and others in The Book of Weirdo, a history of the magazine, published by Last Gasp. It’s not a cautionary tale, exactly, but it does define the history of a certain kind of American comics, humor, and satire of the late 20th century, and it’s one of the very few books that does so. Maybe there’s a lesson in it, but I doubt that.
By the time the early 1980s rolled around, the first wave of underground comics had crashed into the beach and its influence was slowly receding from view. Crumb’s decision to launch Weirdo was practical: He wanted a regular outlet for his work, but the work of his colleagues and friends needed a regular outlet too. It may also have been political, a response to the election of Ronald Reagan in 1980 and the increasing moral and ethical miasma into which America was sinking with the increasing influence of advertising, mass media, and corporate money in the American experience. (Harvey Kurtzman had launched MAD in 1952, when the American experience was facing a similar onslaught of garbage.) It was also personal, Crumb’s nostalgic look back at the magazines and comics that had inspired him in his youth, leading him to his first successes in the 1960s and 1970s with the animal-comic parody Fritz the Cat and his satire of Culture-of-Narcissism faux-mysticism in Mr. Natural. So Crumb published, alongside comics by himself and others, exhibitions of peculiar Americana and photo-funnies or “fumetti” that were popular in adult magazines of the 1930s and 1940s. (National Lampoon, too, occasionally ran a similar feature.) As Cooke reports, these photo-funnies were a target of considerable hostility, and they were found more and more rarely in Weirdo‘s pages as new cartoonists sought Crumb out and Crumb accepted their work for publication.
As the years went by, however, the magazine evolved, perhaps one of the secrets of whatever success it achieved, and its subsequent editors put their own stamp on the magazine. Crumb’s successor, Peter Bagge, assimilated a crew of younger, punk-influenced cartoonists into the Weirdo stable; in 1986, Aline Kominsky-Crumb took the reins, and her seemingly-crude-and-artless-but-not-really style, as well as her own generosity, encouraged and attracted a generation of brilliant female artists like Dori Seda and Mary Fleener, and the percentage of work by female artists in the magazine increased exponentially. While Crumb was contractually obligated to produce covers and stories for Weirdo, both Bagge and Kominsky-Crumb were responsible for taking the magazine to places Crumb hadn’t imagined when he established it.
Weirdo‘s wasn’t the only game in town; at about the same time Art Spiegelman and Françoise Mouly were publishing the large format RAW, an attempt to claim comics as a high art. They undoubtedly succeeded, and Spiegelman’s Maus, originally published in RAW as a serial, deservedly won a Pulitzer Prize. Cooke describes the occasional tensions between the magazines, not least because a number of artists (including Crumb and Spiegelman) appeared in both. Weirdo and RAW weren’t serious competitors. Instead, they complemented each other. RAW aimed high, for the citadels of modernism; Crumb and Weirdo aimed much lower — in a variety of senses — and Crumb never lost sight of the comic in “comics.”
I collected Weirdo magazines as they were published in the 1980s and was always astonished by the extraordinary variety of individual art and styles of the comics, the exquisite craftsmanship and daring graphic innovation that expanded the idea of what constituted true comic art. But what is easily lost in contemplating the art of Weirdo is the brilliance of the verbal humor and the writing that appeared in Weirdo. The magazine’s artists seemed to me most indebted to the great black humor writers of the 1960s and 1970s. Influenced primarily by the likes of Louis-Ferdinand Céline and Nathanael West, these writers parsed the difficulty of maintaining one’s sanity, individual integrity, and even security as one was buffeted by what seemed to be arbitrary, absurd, and malignant cultural and political powers, as well as their own very personal weaknesses, prejudices, and idiocy. The greatest of the black humorists of the 1960s, such as Terry Southern, Joseph Heller, Bruce Jay Friedman, and Paul Krassner, located their satiric vision in a revealing, subversive dissection of the individual under the pressure of the modern world; dismissing standard-issue American realism as inadequate to capture the anxiety of postwar America, these writers corralled both stylistic innovation and a brooding sense of the grotesque and the ridiculous in the service of their frequently nihilistic visions. Whether or not the Weirdo artists were knowingly influenced by these writers, they carried the black humorists’ spirit from the 1960s, when they flourished, to the 1990s, when they were all but forgotten. (It is no coincidence, perhaps, that Drew Friedman, a regular contributor to Weirdo, is the son of Bruce Jay Friedman; Drew also wrote the introduction and drew the cover for The Book of Weirdo.)
Jon Cooke’s history is excellent and often entertainingly informative when digging deep into the history of the magazine and the biographies of its editors and contributors (his interviews, as well as his extensive bibliographical work, will serve as indispensable sources for any future researchers), and it leaves one hungry for an anthology of Weirdo itself. My only quibble with the book is that too little of it is represented here. Crumb’s work for Weirdo — the best of his mid-career, as he became more autobiographical and, at the same time, extended his talent to new projects, including contemplations of Philip K. Dick, Sir James Boswell, and Psychopathia Sexualis — has already been collected in another volume. (Crumb has continued to develop and mature as an artist, his art becoming increasingly textured, subversively ironic, and interestingly hermetic in publications like Art & Beauty Magazine as well as the excellent and highly recommended Mineshaft.) Until that anthology appears, however, Jon Cooke’s The Book of Weirdo is a reminder that American humor and satire was a far more innovative and exciting art form than the endless news program and newspaper parodies that seem to make up that form today; as delightful as they occasionally are, they lack the sheer imagination and daring of the artists of Weirdo.