The youngsters out there won’t remember this, but up until around 1975 or so there wasn’t any such thing as cable TV. Instead, we had the three major networks, PBS, and then something called UHF — smaller local stations located up beyond channel 2-13 that carried syndicated talk shows, reruns, and various forms of lower-budget local programming. Philadelphia boasted three of these in the early 1970s: Channel 17 (WPHL), Channel 29 (WTXF), and Channel 48 (WKBS). Many of these stations featured children’s programming, according to the Encyclopedia of Greater Philadelphia.
One of the more absurd children’s personalities that wound up on Channel 17 was “Dr. Shock,” the nom de cheap television shows of Joseph Zawislak. (Channel 17 also ran a local children’s show featuring the somewhat more conventional Wee Willie Webber.) From 1969 through 1979, Dr. Shock hosted a Saturday afternoon program (variously titled Scream In, Mad Theater, and Horror Theater) featuring a library of Grade-Z horror films that Channel 17 had somehow picked up; the films themselves were interspersed with wildly comic skits, magic tricks, and comments from Zawislak, along with wildly incongruous appearances from his young daughter Doreen and other children. After a 13-week tryout period in 1969, Channel 17 cancelled the show, only to unleash a storm of 10,000 protest letters. Once Dr. Shock was back, he was back to stay.
Born in Philadelphia himself, Zawislak was a resident of Roxborough, and his resume reveals that prior to his television debut he had been a devoted amateur magician, a deli worker, an insurance salesman, a pinball arcade manager, and a gas cylinder truck driver. Alas, Dr. Shock died all too young of a heart attack at the age of 42, and his show died with him in 1979. There’s more information about Dr. Shock and his career here, and Channel 17 ran this feature during their 50th anniversary special:
I vaguely remembered watching him as a child, but the below tribute documentary put together by his longtime producer and collaborator Rick Fox reveals that my memories of this genuinely absurd show were sadly incomplete. Dr. Shock and other local television personalities like him inspired Joe Flaherty’s wonderful Count Floyd creation for SCTV later that decade; I’m sorry that we don’t have shows like this any more: budget-basement local programming propelled mostly by extraordinarily enthusiastic local amateurs, who in time became beloved professional entertainers. I suppose we have YouTube videos, but as you’ll see below, YouTube videos are no substitute.