
NEW.OBJECTIVE. is a new exhibition at Vienna’s Leopold Museum, opening tomorrow and running through February 28 of next year. August Sander may be the best known of these photographers and his work is represented in the show, along with less well-known artists like Ellen Auerbach, Aenne Biermann, Karl Blossfeldt, Alfred Ehrhardt, and Albert Renger-Patzsch. Sayeth the web site for the show:
Sober, clear, objective – these adjectives describe the new way of seeing the world following the fallout of World War I. The type of “art photography,” practiced until 1914 especially by ambitious amateurs, with its romanticizing estheticism, had become obsolete. This new movement provided a direct, unadorned pictorial style, which accommodated the needs of the medium and represented a clear commitment to technological Modernism. In Germany, [these photographers] adhered to a “new objective photography” which culminated in the 1929 exhibition Film und Foto organized by the German Werkbund. Championing a visual language in keeping with the times, the exhibition, which was shown in Vienna straight after its initial presentation in Stuttgart, impacted on the oeuvres of Austrian photographers, including Trude Fleischmann, Grete Kolliner and Rudolf Koppitz.
NEW.OBJECTIVE. features more than 100 photographs from these artists; a brief sample can be found at the Leopold’s digital exhibition for the show.
I’m a great enthusiast for the movement, which is primarily known through its German representatives, but I’m coming to know more about the Austrian strain of the genre, which seems to edge more towards a psychological and occult approach in the work of Franz Sedlacek and Rudolf Wacker and is, to me, more haunting.
More information about the exhibition can be found here, and the accompanying catalog can be found here — alas, I fear the Leopold Museum book store does not ship internationally, but I’ll be on the lookout for any eBay bargains. Like all Leopold Museum exhibitions, highly recommended.


